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ĮMusic stores a record of user purchases on its internal servers, but does not place any purchaser information inside the tracks that are sold. While the site currently sells music from the four major record labels, the company has stated that it will remain true to its independent roots and build new product features that are geared towards members who are independent-minded, not mainstream pop-culturists. eMusic openly stated that this was a business move that has greatly aided the site's popularity.
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File format support ĭue to the contentious nature of DRM encoding that was initially used by competing download services, eMusic won early praise for not including any in their own files, despite the fact that it cost them contracts with the major record labels.
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On July 14, 2016, eMusic launched eStories, an audiobook service that will offer 80,000 titles at a cost of $11.95 per title to use, plus 33 percent off additional purchases. aa format.ĮMusic launched a Canadian version of its store in 2008. , its largest competitor, offers audiobooks with digital rights management in the. ĮMusic was the first digital retailer to sell DRM-free downloadable audiobooks in the MP3 format beginning in 2007. eMusic has not had significant growth in subscribers – maintaining over 400,000 subscribers since 2007. ĮMusic shares the revenue with artists who have submitted music via digital distribution service providers such as CD Baby, TuneCore, Nimbit, State 51 and EmuBands. Prior to July 2009, eMusic mainly sold music from independent labels. The move was unpopular with some, but tracks from the Sony catalogue over two years old were then made available to eMusic customers. In 2009, eMusic changed its pricing structure, raising prices for new users and most existing users. Devin Leonard of CNN attributed eMusic's growth to its being the only online music store aside from iTunes that sold tracks that could be played on an iPod. It is also notable that the European version of the store is for customers within the European Union, not customers within Europe.ĮMusic's early growth may have been due to its early support of the MP3 format, lack of digital rights management (DRM) encoding and low prices all concepts advocated by the Open Music Model. However, the changeover also included access to labels previously unavailable to non-European customers, notably London-based Domino Records and artists such as The White Stripes and Mogwai. eMusic UK and eMusic Europe have higher prices compared to their North American counterpart, partially due to the extra sales taxes which these stores are now subject to.
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Current subscribers to the global site that were within the European Union had their membership transferred to the appropriate European store. In 2006, eMusic added two European versions of its online store: 'eMusic UK' and 'eMusic Europe'. However, in 2011 eMusic took its first, limited step into streaming in an effort to help users discover unfamiliar tracks and artists more easily. It differs from other well-known music download services (such as the iTunes Store and Amazon Music) in that it is a download-to-own subscription service. For a monthly fee, customers were able to download as many tracks as they wished from the service.ĮMusic was one of the first sites to sell music in the MP3 format, beginning in 1998. Earlier business models prior to Dimensional Associates' ownership supported an "all-you-can-eat" download subscription. eMusic also offers "booster packs" to subscribers, which expire after 90 days rather than after a month, and are consumed when subscribers download tracks beyond their monthly allotments. Every 30 days the download limit is reset (regardless of how many songs were downloaded). Subscriptions allow users to download a number of tracks per 30-day period.ĮMusic currently offers a number of Membership plans, including Basic, Plus, Premium and Fan in exchange for a monthly fee. Refunds are possible, under certain circumstances, by contacting eMusic customer support.
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New subscribers can take out a seven-day trial before taking a full subscription the trial account becomes a billable subscription account after seven days. EMusic's music store, as of March 2011, had more than 12 million tracks, up from 9 million tracks in September 2010.